Archive for October 19th, 2006
Performancing launches ad network for bloggers
Performancing, home of the “jobs for bloggers” board and the much loved Firefox blogging plug-in, has added an ad network to its family of services. Performancing Partners is accepting bloggers and advertisers now. Bloggers add a javascript onto their sites, prices are either set by the bloggers themselves or by an algorithm relative to traffic and market sector and then ad buyers purchase 125×125 graphic ads for a 30 day period.
Bloggers receive 70% of the ad revenue and a referral reward of 5% of referred bloggers earnings or advertiser spending lasts for as long as the referred party is participating. Payment occurs via PayPal on the first of every month regardless of the amount due. Traffic stats and thus automatic pricing aren’t worked out flawlessly yet on launch day, but hopefully they will be in time.
Performancing may well prove to be a good marketplace for small to midrange bloggers and advertisers. They already have a large community of bloggers participating in their site. Since it’s set up in a way that advertisers are encouraged to visit individual sites before buying ad space and that space is sold in monthly batches, click fraud should be less of a problem than in other systems. The trade off of course is scale, Performancing is like a boutique service for small and medium size sites. There are more than 200 blogs already participating, many of which presumably get very little traffic. The lowest priced ad spaces are all $1 per month.
technorati tags:Performancing, Blogs, Money, Ads, PayPal
Google Launches Website Optimizer
Google will offer AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. The tool is called Google Website Optimizer, If you find web site traffic heat maps like CrazyEgg, ClickDensity or Google Analytics’ own heat map interesting, this looks like the next generation of that kind of tool.
Site publishers will be provided code to drop into their landing page, tagging layout elements and content for tracking by the Optimizer. The tool will then allow publishers to create multiple versions of that landing page that are served up randomly to visitors entering the site via AdWords promotions. As visitors interact with the different versions of the page, publishers are given detailed reports on visitor activity organized by version and page section. You’ll be able to see which sections are most important reletive to others, which versions of the page see the highest increase in conversions and make changes to layout accordingly.
Once you determine a layout and design that works best, you’ll be able to stop the experiment and have that version served to all visitors incoming from AdWords. New experiments can be begun at any time as long as the Website Optimizer code is left in your page code.
Yahoo! was just catching up with the AdWords model with the first release yesterday of their next generation advertising platform, code named Panama. Microsoft’s Ad Center has slowly begun inviting advertisers into a similar platform of its own this summer. Today’s offering from Google could help AdWords maintain its lead in the innovation department.
technorati tags:Google, Optimiser, Internet, Website, AdWords
